Case Study

Project Title

Open House/New Parent Infographic

Tools Used in Development

Illustrator, Genially

Time in Development

Approximately 2 weeks

Client

Acton Academy Marietta

Collaborators

AAM School Director

Executive Summary

This project addressed the need for a clear, engaging way to showcase Acton Academy Marietta’s innovative K–12 learning model to prospective families. The school’s non-traditional approach which was focused on holistic learning, project-based curriculum, and durable real-world skills needed to be represented visually to foster deeper parent understanding and buy-in before enrollment. The infographic provided an accessible overview and demonstrated how the school’s philosophy builds toward college readiness and lifelong competence.

Challenge

Traditional print brochures and web pages failed to fully convey the unique K–12 learning experience offered by AAM. Parents often struggled to understand how daily activities, cross-age projects, and personalized skill building connected to eventual academic success and preparation for real life. The challenge was to create an engaging resource that explained these concepts concisely and interactively, increasing transparency and trust with families considering this alternative model.

Solution

Using Adobe Illustrator and Genially, an interactive infographic was built to visually map out the school’s philosophy. 

• Visual connections to college readiness milestones and examples of durable life skills.

• Embedded quotes from current students and parents

• The design allowed families to explore the learning design at their own pace, fostering a deeper understanding of classroom routines and long-term outcomes.

Results

The infographic led to more informed and enthusiastic parent discussions during open houses. Families reported increased confidence in the school’s model, with stronger buy-in and higher satisfaction after enrollment. Engagement grew, as parents felt capable of following and supporting their children’s day-to-day learning, leading to more collaborative partnerships and improved overall family satisfaction with their children’s educational experience.